values for auction

http://www.psypost.org/2012/01/the-price-of-your-soul-how-the-brain-decides-whether-to-sell-out-9333

'“As culture changes, it affects our brains, and as our brains change, that affects our culture. You can’t separate the two,” Berns says. “We now have the means to start understanding this relationship, and that’s putting the relatively new field of cultural neuroscience onto the global stage.”

http://en.wikipedia.org/wiki/List_of_cognitive_biases