Are we thinking what he's thinking?

In a recent conference webcast, Tyler Cowen of the Marginal Revolution blog discusses blogs, the internet and what people want to read these days which was something along the lines of: short, digestible, preferably one page and then move on to the next. I'll add vivid, arresting,with a few choice metaphors to reveal something novel...and we might just come up with a completely new and fresh literary form: the uhhhh, the pemo, no, the moep?